I used to call this “Custom Branding”, but I don’t think that really communicates to most folks.
“Custom branding? No, I’ve already got my logo and color scheme sorted, thank you.”
White-labeling, by contrast is, a much more common phrase, and the standard understanding/expectation of what is meant by it is exactly what I wish to convey.
As of today CoachAccountable is available as full-fledged white-branded coaching software solution, meaning you set it up and your clients need never see the words “CoachAccountable” nor ever need directly visit the site.
Setup is a snap: pick your color scheme, choose a name, and upload a logo & favicon.
Go one step further and embed a login widget on your website. Adding a little snippet of HTML into the right place enables your clients to log in from your home on the web, not CoachAccountable’s:
<iframe src=”https://www.coachaccountable.com/login?s=6dumgjrCzFxv8au48uyg” height=”180″ width=”320″ border=”0″ scrolling=”no” style=”border: none;” /></iframe>
(You may need help from your web guy or gal on this one, but it shouldn’t take more than 10 minutes to do.)
And you’re done. Your clients are welcomed to YOUR system when they follow your invite to create an account…
…and your system is lookin’ sharp once they log in. Note the title and spiffy icon up there in the browser tab:
And that’s all there is to it. Very little work to setup, and for it you get a seriously professional representation of your own private brand, seen regularly by the people you coach.
White-labeling CoachAccountable is completely not necessary, the system looks really sharp as it is. But if it makes a difference to the people or organizations that you serve, you can have your own private-label coaching software up in no time.
If you haven’t got one already, you can try this out with your own free account, get started in under a minute.
More recently: Still Intentionally Oblivious to Other Coaching Software
Previously: A Shaky, Then Fantastic, First Impression