Archive for November, 2008

The CoachAccountable Team

As our calendar nears it’s completion and we look forward to the creation of our streamlined billing feature, we thought we’d take a moment to let you know a little about the CoachAccountable team.

We are a dedicated group of individuals who initially met in the formation of our design, web & development company, Playground Creative. Our skills are broad and our backgrounds diverse, however we quickly realized that we all share a desire to create beautiful, functional tools that are able to add value to individual’s lives and empower communities. Indeed, one of our first (and ongoing) ventures was the concept and creation of LiveFeed, a not-for-profit designed to engage the live entertainment industry and it’s fans to promote hunger awareness and raise food and funds for local hunger relief. We take pride in our work and are happiest when we are fully immersed in the project at hand.

John Larson: Architect and lead developer. Designs and codes systems. He is innovative and very highly experienced. John is seriously dedicated to making the best system available and is committed to continuous improvement as technology evolves and we learn more about our coaches’ needs. He also has several years of coaching training & experience.

Rob Fieldhouse: Marketing & Media Director, Lead designer for system, website and marketing materials. Highly experienced with graphic design for corporate communications, user-friendly interfaces, and marketing. Rob trained in London and has worked across print, web, video and advertising.

Lee Robinson: Director of Operations, Designer, and Copywriter. She has a background in advertising & art direction having trained at Miami Ad School. She also has experience in counseling and sales.

Tom Robinson: Director of Business Development. Tom is the spokesperson and liaison with investors and affiliates. He has years of coaching experience and training.

New Website Design

We’ve spent the last few weeks redeveloping our CoachAccountable website. The aim was to be informative, engaging, and as accurate as possible as we continue development on the system and work on our prelaunch marketing efforts. The other big goal was to engage coaches to collaborate with us about what they want in a system. We can happily spend endless hours dreaming up things that seem incredibly useful, but since we are primarily designers and developers, we know that we’re likely to miss some key features that could make all the difference in the world and include ones that hinder instead of help. We hope that coaches who find the site will take a minute to fill out our questionnaire or become beta testers. User participation is what will make CoachAccountable different from other standard business tools: a fantastic resource and ultimately a community of coaches worldwide. So what do you think? How are we doing so far? What can we do to better serve you?