Have you ever thought about what coaching looks like? Or, more to the point, what YOUR coaching looks like?
It’s more worth pondering than you might imagine.
Coaching by its very nature is a rather abstract process: you would be hard pressed to fill a box with “coaching”, point to it and say “Here, this is what coaching looks like.” It’s more elusive than that. Most coaching relationships (even the really good ones), appear on the surface to be a jumble of documents, a few email exchanges, and memories of some good sessions (plus notes about them, maybe).
They appear that way because that’s what they are.
This poses a problem of presentation for any given coach, and for coaching in general. To the people who hire you, external appearances often form a huge basis for choosing a coach, and even choosing whether to be coached at all. It’s hard to show off something that is inherently so abstract, and smooth glossy brochures (and their digital analogs) are generally met with at least some skepticism. You might not trust them to mean anything more than a good design budget, and the same applies for your would-be clients.