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Archive for White Label Branding

How to Integrate CoachAccountable with your Website

You may already have a website whose purpose is to present you and your services to the world, and if so you might wonder how best to “integrate” that website with CoachAccountable.

It turns out that CA is itself designed to be a complete experience for your clients, so integrating it with your regular website is often as simple as making it easy for your site visitors to log into the CoachAccountable accounts they have with you.

Here are a few ways to connect your website with CoachAccountable:

Login Link

A common way to integrate CoachAccountable with your coaching site or member portal is to make a link from your site to CoachAccountable’s login page (

Wrap the login link as a button or even a prominent line of a text, such as “Head to my personal coaching account” or “Login to my account.”  Something like this:


They can click the button or text, log in as usual, and will be taken right to the system.

You can direct your clients to check the “Keep me logged in” checkbox when they log in.  If they do so, clicking that big button in the future (from the same device) will have them be taken right from your site and on into their account, making for a truly seamless transition.

With white-labeling, this concept is taken further as the login page itself can be customized using your branding.

When you have white-labeling enabled, the standard login page (again,, will appear branded (with logo and color scheme) for visitors who have logged in previously to your system, like so:


White-labeling also allows you to direct visitors to a custom login page using a unique login link, found by going to My CA > My System > White-Label Branding, then scrolling down to Customized Login Page. This custom login page always appears branded according to your settings:


This customized login page contains Custom About Text, found on the right side of the page

Use this simple but effective method to unite CA with your website, and give your clients a straightforward means to access their accounts.

Remote Login

White-Label Branding gives you the ability to embed a login widget on your website.  This is similar to the login link above, except now your clients have the ability to enter their username and password right from your website — no need to be taken to an intermediary page to do so.  Here’s what the login widget looks like, embeddable anywhere:

Super basic, but you can style it with CSS to make it fit right in with your website.

Super basic, but you can style it with CSS to make it fit right in with your website.


Head to My CA > My System > White-Label Branding then scroll down to Remote Login System. Here you’ll find the HTML snippet you’ll place somewhere on your website. This section also allows you to define the logout URL, where clients get taken after they log-out, the text that appears on the widget, and any custom CSS you would like to style the widget with.


Due to the ability to match the style of the widget to that of your website, Remote Login is a truly consistent method of integrating your two systems.

Both a simple login link and the login widget represent two easy ways of integrating your site with CoachAccountable. Give these a try: there’s a good chance you’ll find one of these approaches is all that’s needed to integrate CoachAccountable with your website.

Why White Labeling Costs $50 Extra

This is the thing about CoachAccountable for which I definitely take the most heat, that the right to white-label and style it as your own adds fifty bucks to the monthly subscription price.

I can appreciate that $50/month for this can be hard to swallow, and yes, I am aware that the Coaches Console offers this for free.

So why would I do this?

No, it’s not a ploy to get more CoachAccountable brand exposure out to potential customers, I’m going to go out on a limb here to surmise that the overlap between people being coached and people who might become customers is vanishingly small.

Here are the real reasons.

First it represents a sort of price segmentation that ultimately leads to lower pricing for coaches who can do without.  CoachAccountable remains a completely self-funded start up.  This is lovely, for as such I can focus on deliberately and methodically crafting a great product without investors breathing down my neck looking anxiously for their return on investment. But it means I still need this to be profitable enough for me to make a living off of it.

So charging larger outfits a little more for a premium add-on helps me grow the platform in this still-early phase of CoachAccountable’s existence.

Consider the grid below.   Larger, more established coaching practices generally fall in the lower-right quadrant.  They pay a little more for the premium add-on and it’s win-win.  The push back I get about the surcharge generally comes from the upper-right quadrant.   I totally understand the sentiment.  In those cases I actually encourage coaches with smaller client rosters (i.e. the situation in which the $50 flat fee amounts to a high per-client price hike) to consider that white labeling isn’t all that important, and that clients generally don’t think any less of the coaching experience when it comes with the CoachAccountable branding.

Price Sensitivity to a $50 surcharge High No worries, don’t need it. Potentially mistaking superficial aesthetics as genuinely important to providing real coaching value.
Low Can take it or leave it, no biggie either way. Generally a nice win.
Low High
Perceived Importance of having White Labeling

Indeed, the results one gets being coached are going to be the same whether it’s the CoachAccountable logo at the top of the screen or some other.

The second reason is to hold myself tightly to the cause of making a substantially value-adding piece of software.  If matching or beating someone else’s price is my way of earning the business of a paying customer, it means I can get away with a shoddier product.  So for now, as with the other premium add-ons (and even the core system), I’d rather be on the hook to make while labeling great and truly worth the cost.  If it turns out it’s not worth the money, no worries.  Rather than bargaining down, let me go back to the drawing board and make it better (and gracefully accept going out of business if I fail).

Finally, the premium surcharge for white labeling enables me to give due credit of earnest usage to those willing to pay the $50/month.  I still regularly take suggestions and feedback direct from my customers, from the $20/month Starter plan on up.  While I continue to evolve this platform, the whole pricing structure of CoachAccountable assures me that I’m taking my input from people who are vested enough to invest a few bucks a month into their system, ones who expect so much more than some cheap CRM with the word “coaching” on it.

So that’s why white labeling costs $50 extra per month, and similar reasoning applies to Courses and recently released Groups.  It’s not a popular choice, but a very deliberately strategic one.  To those who mind, I apologize and hope you’ll bear with me.

For those who don’t, I thank you for your enabling role in CoachAccountable’s growth.

White-Label Branding

I used to call this “Custom Branding”, but I don’t think that really communicates to most folks.

“Custom branding?  No, I’ve already got my logo and color scheme sorted, thank you.”

White-labeling, by contrast is, a much more common phrase, and the standard understanding/expectation of what is meant by it is exactly what I wish to convey.

As of today CoachAccountable is available as full-fledged white-branded coaching software solution, meaning you set it up and your clients need never see the words “CoachAccountable” nor ever need directly visit the site.

Setup is a snap: pick your color scheme, choose a name, and upload a logo & favicon.

Pick a name, pick a color.  You're almost done.

Pick a color, pick a name. You’re almost done.

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