The CoachAccountable Blog

What's new with the CA platform, tutorials on using it, and customer spotlights.

Archive for White Label Branding

CoachAccountable is a Coaching App! But Also, Not an App.

Here’s a feature you may not know already exists! Coaches (and clients) often ask whether CA’s online coaching platform has a downloadable app (from the Apple App Store, Google Play Store, and so on).

The answer is YES! But also no.

To clarify: CoachAccountable is a web-based app, meaning….

» Continue reading “CoachAccountable is a Coaching App! But Also, Not an App.”

Beautiful Branding: How to Make a White Logo

One of the beautiful things about Version 3 of CoachAccountable is that you now get White Labeling for free.

What’s white labeling? It’s your way to make your CoachAccountable coaching management system look more like your own site, for you and your clients: your color scheme, your logo, your name.

» Continue reading “Beautiful Branding: How to Make a White Logo”

How to Integrate CoachAccountable with your Website

You may already have a website whose purpose is to present you and your services to the world, and if so you might wonder how best to “integrate” that website with CoachAccountable.

It turns out that CA is itself designed to be a complete experience for your clients, so integrating it with your regular website is often as simple as making it easy for your site visitors to log into the CoachAccountable accounts they have with you.

Here are a few ways to connect your website with CoachAccountable:

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Why White Labeling Costs $50 Extra

This is the thing about CoachAccountable for which I definitely take the most heat, that the right to white-label and style it as your own adds fifty bucks to the monthly subscription price.

I can appreciate that $50/month for this can be hard to swallow, and yes, I am aware that the Coaches Console offers this for free.

So why would I do this?

No, it’s not a ploy to get more CoachAccountable brand exposure out to potential customers, I’m going to go out on a limb here to surmise that the overlap between people being coached and people who might become customers is vanishingly small.

Here are the real reasons.

First it represents a sort of price segmentation that ultimately leads to lower pricing for coaches who can do without.  CoachAccountable remains a completely self-funded start up.  This is lovely, for as such I can focus on deliberately and methodically crafting a great product without investors breathing down my neck looking anxiously for their return on investment. But it means I still need this to be profitable enough for me to make a living off of it.

So charging larger outfits a little more for a premium add-on helps me grow the platform in this still-early phase of CoachAccountable’s existence.

Consider the grid below.   Larger, more established coaching practices generally fall in the lower-right quadrant.  They pay a little more for the premium add-on and it’s win-win.  The push back I get about the surcharge generally comes from the upper-right quadrant.   I totally understand the sentiment.  In those cases I actually encourage coaches with smaller client rosters (i.e. the situation in which the $50 flat fee amounts to a high per-client price hike) to consider that white labeling isn’t all that important, and that clients generally don’t think any less of the coaching experience when it comes with the CoachAccountable branding.

Price Sensitivity to a $50 surcharge High No worries, don’t need it. Potentially mistaking superficial aesthetics as genuinely important to providing real coaching value.
Low Can take it or leave it, no biggie either way. Generally a nice win.
Low High
Perceived Importance of having White Labeling

Indeed, the results one gets being coached are going to be the same whether it’s the CoachAccountable logo at the top of the screen or some other.

The second reason is to hold myself tightly to the cause of making a substantially value-adding piece of software.  If matching or beating someone else’s price is my way of earning the business of a paying customer, it means I can get away with a shoddier product.  So for now, as with the other premium add-ons (and even the core system), I’d rather be on the hook to make while labeling great and truly worth the cost.  If it turns out it’s not worth the money, no worries.  Rather than bargaining down, let me go back to the drawing board and make it better (and gracefully accept going out of business if I fail).

Finally, the premium surcharge for white labeling enables me to give due credit of earnest usage to those willing to pay the $50/month.  I still regularly take suggestions and feedback direct from my customers, from the $20/month Starter plan on up.  While I continue to evolve this platform, the whole pricing structure of CoachAccountable assures me that I’m taking my input from people who are vested enough to invest a few bucks a month into their system, ones who expect so much more than some cheap CRM with the word “coaching” on it.

So that’s why white labeling costs $50 extra per month, and similar reasoning applies to Courses and recently released Groups.  It’s not a popular choice, but a very deliberately strategic one.  To those who mind, I apologize and hope you’ll bear with me.

For those who don’t, I thank you for your enabling role in CoachAccountable’s growth.

White-Label Branding

I used to call this “Custom Branding”, but I don’t think that really communicates to most folks.

“Custom branding?  No, I’ve already got my logo and color scheme sorted, thank you.”

White-labeling, by contrast is, a much more common phrase, and the standard understanding/expectation of what is meant by it is exactly what I wish to convey.

As of today CoachAccountable is available as full-fledged white-branded coaching software solution, meaning you set it up and your clients need never see the words “CoachAccountable” nor ever need directly visit the site.

Setup is a snap: pick your color scheme, choose a name, and upload a logo & favicon.

Pick a name, pick a color.  You're almost done.

Pick a color, pick a name. You’re almost done.

» Continue reading “White-Label Branding”