I got a note the other week with an interesting ask from Adil of Adil Iman Coaching:

Evening John,

Hope all is well. I love the software and I will be sure to sign up after the trial.  I am shooting a video next week about what happens in a coaching session and there after.

Are you okay for me to mention this software and if so what could I say in a nutshell to sell the idea.

Any suggestions or scripts would be fantastic.

Thank you for creating a great software.

Regards,
Adil

I found this interesting because it made me consider a problem I’ve never myself had: how to sell the idea of using CoachAccountable’s online coaching platform to a client.  As you might imagine I’m steeped deep within the world of using CA and I practically shudder to think of the dark days of trying to coach without it (they’re not dark days, of course, I just remember it being much harder and a lot less rigorous).

So I naturally think there’s nothing to it: if they’re sold on you as a coach you can just shuffle them right along into your process (a sort of “Welcome to the program, here’s what we’re going to do: we’ll be tracking our plans and our results in here, etc. etc.”).

But of course there’s power in being able to show off how you’ll be doing your work BEFORE your client signs on the dotted line.  I was reminded of this truth by a note I got this morning, a coach named Christina who opened to say “I would love to use CA as a way to differentiate myself. E.g. on my website – let my clients know that when they coach with me they get access to CA.”

So this is a useful area for us to help coaches in.  It’s a tricky proposition: every coach has a different style (and often vein of coaching: we have business coaches, health and wellness coaches, fitness coaches, executive coaches, life coaches, addiction coaches, ADHD coaches, and more) so it’s tricky to prepare materials for a diverse collection of coaches who are going to be working with an even more diverse collection of clients, but there are a few resources we can offer that cover the more universal, broad strokes.

The “Show your value” video illustrates a number of ideas on how to showcase your coaching for prospective clients with the aid of CoachAccountable.

The Client Manual is another resource you as coach have handy to share with your clients, to better let them know what they’ll be getting with you.

But here Adil gave me another interesting angle: if you were to shoot a video to explain to a client what they’re getting themselves into, what would you say to introduce the use of CoachAccountable?

Here’s the example riff I gave Adil for such a script, which I think is surprisingly applicable and adaptable across the board:

…So by the end of our coaching session you and I are going to have come up with a few things: things for you to keep in mind during the coming week, a few action items for you to tackle before the next time we talk, maybe we’ll have you tracking something.

To make this all real (and not just some cool ideas of what do to) we’re going to set these things up using our coaching tool, to support you AFTER our session in getting these things done.  The reminders will help to ensure you follow through on what there is, and when we reconvene the next time you and I are both going to have a very clear picture of what you got accomplished during the interim, and where you could use some extra support.

We’re gonna gonna focus on real results, we’re gonna make sure you’re making real progress.  You’re gonna love it.

Just as I was happy to share this with Adil I’m happy to share this with you to plagiarize freely.  Tailor it to the specifics of your personal coaching practice as you see fit to best convey how CA will play a vital and enhancing component of the experience of being coached by you. And, for those of you who haven’t yet started the free 30-day trial, keep this extra aspect in mind as you evaluate the value of CA for your coaching practice.

We’re going to go deeper into how to get your clients excited to work with you specifically because of what you’ll be able to bring to them via CoachAccountable, but for now these ideas should give you a nice foundation on which to build.  Enjoy!