Why Version 3 Was Kept Secret
I released CoachAccountable Version 3 now nearly three weeks ago, pretty much out of the blue as far as anyone was concerned. If you’ve been a user of CoachAccountable for months or years, you had no idea it was coming if you weren’t among the very select few that I told in advance.
Yet V3 was in the making since early 2016, well over a year and a half. The more conventional thing to do for a software company is to talk up such a project, to drive hype, interest, and attention so that everyone can be all like “OMG it’s so good!” when it finally drops.
Why did I keep such a large project, one that would ostensibly demonstrate a positive sign that the platform was continuing to move forward, so thoroughly under wraps?
I offer insight into that question as sort of glimpse into the inner workings of the software enterprise that is CoachAccountable, or, you might say, a glimpse into how I roll.
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