A More Modern Design
I wish I’d done this a long time ago.
With the release of Version 4 about 14 months ago I gave the aesthetics of CoachAccountable a spiffy refresh. It looked pretty good to me and others, and I think it was no doubt a bright, fresh improvement on the look and feel of gray-heavy Version 3.
AND YET, even shortly after that release, we heard feedback to the tune of “Hey, the UI looks a bit dated… any plans to…”
Not often. I don’t think that was expressed to us even so frequently as once a month. Yet undeniably the sentiment was out there.
But I resisted it. We’d just done a remix of the UI, and were well on our way updating screenshots and reshooting videos to match. How daunting and disappointing, I thought, to restart that process once again. It was a minority, fickle opinion, I told myself. When we asked folks to clarify, or name specific elements, or point to examples of what they thought would be a better style guide, we invariably got back little to nothing by which to go on.
So I let the V4 design be while continuing work on myriad other fronts of bettering CA.
And then it was about a month ago that I read this article, titled Stay Calm and Learn This. It’s a bit of a meandering essay on the qualities that software should engender in order to make the inevitable process of having to learn it more palatable to new users, and in it there were two assertions that really opened up my eyes to the opportunity of hitting the design drawing board once again. The first was:
If a product is attractive to a particular audience, it further increases identification and willingness to learn.
Certainly anything that increases the willingness to learn on the part of new users is a huge boon. CoachAccountable does SO. DARN. MUCH. Folks very much enjoy the power it offers, but only if they can be bothered to get over any initial overwhelm. We do our best to provide resources and one-on-one time to help with this, and we do a pretty good job! But getting a leg up on this front by merely having a prettier CA? That’s like an amazing free lunch that keeps on giving.
The second assertion that hit me was:
Software is not free of fashion and group dynamics. We also want what others like, and gladly accept learning effort and setbacks.
Sigh. As much distaste as I have to being a slave to fashion, this statement is certainly true. That fashion applies to software is for me as much a revelation as it is a sheepish “well duh, yes of course” moment.
So, very well then: fashion it is. The great news about fashion is that one hardly need to be a fashion taste maker in order to show up fashionable: you just need to be cognizant of what’s fashionable and suitably fall in line.
Right around this time, we’d gotten this note from a coach who’d just signed up:
Dear CoachAccountable, I am considering using your Team Edition product for our coaching platform. I believe it has many of the features we are looking for at a competitive price point but the icons and design seem quite dated. Do you have plans to refresh the design? If so, when?
This was the same non-specific, not-terribly-actionable report, but nevertheless seeing it expressed so plainly once again is what tipped it for me: I finally decided the time was right to take the prospect of a redesign seriously, now freshly armed with pivotal perspective that made clear both the why AND how1.
There’s an old saw that goes “If you copy from one book, that’s plagiarism; if you copy from many books, that’s research.”
In that spirit, I say without the slightest shame that to remix the aesthetics of CoachAccountable and bring it up to more modern tastes, I did a lot of research. :)
And goodness, was it fun! I perused mood boards and a wealth of pithy app screenshots, and came to be bewildering conclusion Good god it’s practically all cut from the same cloth… why was I trying so hard to differentiate in any way on aesthetics? With every little style rule I updated, with every little piece of UI I revised, in some cases to pixel-perfect renditions of other popular (i.e. familiar and comfortable) instances, CA sure enough transformed into something that JUST LOOKS RIGHT, in step with the style of the times.
Here’s a screenshot that shows a lot going on in the old style:
And here it is in the new:
The lion’s share of the work took about 7 full working days, and it was satisfying work wherein the time flew by. And that brings me back to my wish of having done this a long time ago. I began this project thinking the current Version 4 aesthetic looked overall just fine and I sincerely didn’t know what those occasional outspoken critics were talking about.
NOW I get it. As I worked, toggling back and forth between the current and new versions, my eyes quickly adjusted to the new. By that adjustment, the old indeed now appears to me as… well let’s just say far less than it could be.
Seeing quite clearly now thanks to the comparison point that the new affords me, I humbly apologize to all of the coaches and to all of their clients that I wasn’t quicker on the uptake on this front. I truly hope this new design will be a very welcome sight for all, and for a good long time.
Dark Mode
I’m told it’s very popular. And I can see why! To take this all one step further I did a little extra work and cooked up a dark mode of CoachAccountable’s very own:
You can quickly toggle in and out of dark mode by typing Alt+Shift+D whenever your cursor is NOT in some input. This is hard to do on a mobile device, so you can also set your preference under My Account >> User Profile:
The new look in feel is now in place for all accounts, including for your clients. It’s a sweeping change but everything is still in its usual place, so you should feel right at home.
Small aside: for just a little while you yourself can appreciate the same refreshing contrast by toggling between the version back and forth between the old and the new. Just type Shift-4 when not focused on an input. If you’re like me, you’ll find it neat to see what got changed by recalling how it used to look. It’s a fun way to mark being along on the journey of CoachAccountable’s evolution, and I’m glad to have you here for it.
I hope you and your clients enjoy the new look. Here’s to a better CA for all!
- Speaking of the time being right, it was also that week that Morgan did a demo for a group that was then considering platforms as an alternative to running their coaching operations on an Excel spreadsheet, and apparently on that demo a member of THAT group was rather vocal about berating CA’s design. Well now, I’d say with that the gauntlet had been thrown down. Who would I be to trip over the low bar set by the aesthetics of your typical Excel spreadsheet!? ↩