The CoachAccountable Blog

What's new with the CA platform, tutorials on using it, and customer spotlights.

Archive for June, 2014

Client Engagement Reports

This week has been a deep dive into client engagement in coaching programs, from why it matters and is worth managing to how to cause more of it.  To round out the series I’m happy to unveil CoachAccountable’s brand new Client Engagement Reports.

The impetus to create these reports began 12 days ago during an inspired conversation with Michael Leahy, wherein he expressed the desire to see how his clients were engaging but in a manner more efficient than clicking through to each one and manually reviewing.  The vision was further brought into focus last week when Nicky Roberts shared how keeping up with clients who are falling off in their engagement has made a substantial difference in her client retention.

So now I get it.  Between action plans, marking things done, accessing shared files and more, CoachAccountable already maintains a seriously detailed record of how much clients are engaged in their coaching process.  Knowing that a client is falling behind is actionable information: a chance for coach to check in and offer whatever support might be appropriate.

All that’s needed to make an actionable gauge of client activity is to pull it all together and present it to coach in a way that’s super simple to understand.  Thus the new Client Engagement Reports:

How engaged each client is on a week to week basis.

Move your mouse over any band of activity to see the breakdown of what it entails.

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3 ways to get clients more engaged with your coaching

As illustrated earlier, client engagement with your coaching is vital to their getting results, and is a major deciding factor in whether or not they stick around.

Here are some practices for causing greater and more regular engagement with your coaching that you can enact with the benefit of CoachAccountable.  And if you’re worried about how much work this is going to be to get your clients up to speed with these practices, included with each one is an estimate of how much time it takes per client to set in motion.

Engagement through Actions1. Get them in the habit of creating their own actions.  Do it for them perhaps the first time, a basic setup.  Include one action to “Mark this action complete”, and one action to “Create your own action”.  These two may seem trite, but are actually quite useful.  The pair gives them the excuse to play around with Actions, see how they work and get the satisfaction of building up a collection of completed actions.  Bear in mind: the typical client when just getting started will often feel like a guest in someone else’s house, and accordingly will want to tread lightly and not mess anything up.  So it makes a big difference to give them permission to feel right at home and experience this as a resource for them to fully use as well.

Encourage them to set reminders and make comments when they create their own actions.  Let them know that actions can be easily marked complete by replying to reminder emails and texts.  Reminder replies can include comments too, making the dialog super easy to keep going.  Explain how comments keep the communication channels open for more support, and serve as tangible records of both progress made and obstacles overcome.

Time to set in motion with a client: 3 minutes the first week to setup relevant actions + a 2-minute conversation to illustrate the how and why of doing it themselves.

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On Client Engagement

I once presumed that, within coaching, client engagement could be taken for granted.  After all folks are paying good money for the experience, and it’s a way for them to grow and prosper in ways that are important to them.  So of course they’re going to keep up with the materials, heed coach’s advice, complete all assignments and follow through on action plans, right?

If you’ve been coaching a while you’ve probably had a handful of such A-students of the process: those who put in their work as though the quality of their life depended on it, and were accordingly rewarded for their diligence with the results they sought.

But not everyone who is coached has all of the will, the wherewithal, and the confidence in the process to follow your guidance with such high fidelity.  This is just as true for individuals who undertake being coached of their own volition as it is for individuals participating in some form of company-mandated training program.

We could say that the success of coaching is the product of how good the direction is (expertise, content, fit with the client) and how engaged the client is with that direction.  This probably makes intuitive sense: you can have the greatest coaching methodology in the world, and if the engagement is nil or negligible it won’t make a difference.

One way to look at client engagement is that it simply lies within clients themselves: some are sufficiently motivated and in a good place to take advantage of the process, and others just aren’t.

But building CoachAccountable and helping hundreds of coaches over the last two years has given me evidence that there’s more to the story.  The degree to which a client engages with a given coaching program is actually quite malleable, and is intimately tied to how the program is structured and the ways by which a client can participate.

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Customer Raves: Twila Gates, RN

It was back in September when I put out a call from some of my favorite early adopters of CoachAccountable for a testimonial, something tidy to fit in to the then under constructions testimonials section of the CA homepage.  Some I heard back from immediately, others took a little while, still others I never heard back from (it’s cool, goodness knows it’s a serious favor, and not anyone’s job to do my marketing for me).

Twila Gates, Senior Credentialed ADHD coach of the ADHD Success Network lovingly let me know that time was tight but she’d get back to me.

Today she got back to me, and then some.  I’m delighted and humbled by the way-above-the-call-of-duty missive she has written, which I share with you now.  Twila, take it away.

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