The CoachAccountable Blog

Master CoachAccountable and become the best dang coach you can be. Also, news.

Hi, I’m Paolo

I just spoke my piece to introduce the new Director of Customer Support and Hand Holding.  I’d like you to know and be acquainted with him well, so here now is Paolo to say a few words of hello himself!
– John


Hi there,

My name is Paolo and I’m the new Director of Customer Support and Hand Holding. I’ll be getting to know you all better as we work together through CoachAccountable’s coaching software, but I think it’d be good to share a bit about myself.

I’ve spent a fair amount of time trying to figure out what I want to do with my life. For a few years I was at a job I didn’t like but tolerated because it was stable. After a pair of 80 hour weeks in the office I started asking myself some questions: What is my purpose? What do I actually like to do? How do I go about finding work I love?

After a period of introspection and learning I realized I didn’t have one specific thing I wanted to do. I did know that I wanted to make a life, not just a living. And to do that I endeavored to be a certain kind of person.

I want to be compassionate. I want to help people. I want the freedom to spend my time building things I care about. If whatever I’m doing aligns with the above, then I know I’m doing well. I’ve held a couple of different roles these past few years, each one a better fit than the last. Which leads me to CoachAccountable.

As part of the hiring process, John and I met at a park and spoke for an hour or so. We got to know each other a bit as people. It didn’t take long for me to tell him that this was the position for me. I knew that I had finally found a bonafide, all-around great fit.

Lucky for me, he thought so as well! I’m excited to be here, and to help John transform the coaching industry.

My goal is to help you use CoachAccountable’s online coaching platform to be a better coach. There are two main parts to this. The first is reactive. I’ll assist in answering any questions or solving any issues that come up. I’ll be there if things aren’t working so well.

The second is proactive. I’d like to understand what you and your clients define as success. I’ll then use that knowledge to show you how to use the system in a manner that best sets you up for your success. This could mean showing you features of the software you didn’t know existed. Or it could mean showing you new ways of using features you’re already familiar with.

There’s a ton of collective wisdom amongst John and our CoachAccountable community. I’m ecstatic to help distill it all.

In the coming weeks, I’ll continue what’s been a whirlwind learning process. I’ll be answering as many emails as I can, deferring to John when I’m unsure if I’m giving the best answer.

What’s most important is that I’ll start the process of getting to know you all. Please, please reach out! Don’t be shy. I’d love to do 1:1 trainings that focus on using the system to its full potential. Aside from that, we also have plans to make group webinars more of a regular thing. It’s a great way for CoachAccountable users to connect with John and I, and with each other.

That’s a bit about me and what I’ll be doing. Besides CoachAccountable, I like to write and read a good amount. I’m also a burgeoning photographer, specializing in weddings and families.

I’m looking forward to working with you all! If you need anything, just email me at



  1. I look forward to working with you. I have been a coach for about a year and I love the one stop shop of Coach Accountable. My clients are setting up action steps, journaling and making appointments. I bill through the system as well. I have a few group coaching packages and have used both the groups and the courses tabs. Both have been great.

    I would like to understand more is how to effectively use metrics – they seem confusing to me and my clients. No rush – we are happy to have you onboard.

    September 9, 2016 @ 3:21 pm

  2. Betsy

    Congrats! and Welcome Paolo!

    I’ve been using CA for a long time and John can atest that I’ve told him many times how much I absolutely LOVE it! So, in the spirit of learning, I know that there are sections of the system that I don’t use and would like to take full advantage of learning how to use and implement them in my coaching practice.

    Two additional areas that are important in my coaching is the ability for my clients to regularly upload photos (front/side/back) to show progression (metrics) and a photo food journal; the ability for my clients to be able to snap a photo of their food/meal using their phone and upload it to their CA account. I’m not sure if these are already system capabilities I’ve over-looked or not, but, it’s definitely something I would like to explore further with you. : )

    Looking forward to getting to know you, …congratulations again!!!

    Betsy Carter

    September 9, 2016 @ 5:22 pm

  3. Laura Watson

    Welcome aboard, Paolo! And congrats to John for finding some help so you can grow your company! I look forward to working with you.

    September 9, 2016 @ 5:23 pm

  4. Welcome Paolo!!! I am so happy that you are here. John is sooooo amazing which means that you have big shoes to fill! I am sure I will be reaching out soon!


    September 9, 2016 @ 7:47 pm

  5. Paolo De Armas

    Thanks everyone. I’m really feeling the welcome. I’m super excited to get started.

    Darinene and Betsy, I emailed you both to set up a time to chat. Shoot me an email — — if you didn’t receive it.

    September 10, 2016 @ 10:15 am

  6. Congratulations, Paolo!

    I’m brand new here, looking around the place, and am pleased to begin at the beginning with you.

    I enjoyed your blog, and lucky me, I’m connecting with you, your mom, and my three sons. You wrote, “Here is mama’s secret: early on, she figured out the kind of person she wanted to be, and made sure to live her life accordingly.” Yes!

    All the best ~ Mama Mc :)

    September 10, 2016 @ 5:04 pm

  7. Welcome Paolo. I am looking forward to speaking with you soon. I have some questions about where to find the training videos. Also, you are working with a very special organization, and John is amazing. I look forward to a long and profitable relationship.

    September 13, 2016 @ 1:29 pm

  8. Miranda Walichowski

    Welcome! And yes please, some webinars would be great! I know that I am not maximizing what Coach Accountable can do.

    September 18, 2016 @ 9:04 pm

  9. Missy Singer DuMars

    Hi Paolo and welcome! I’m about a year and a half into using C/A and LOVE it. I’ve been the main implementor of it for our entire team here at Bill Baren Coaching. Of course, there are tons of uses and things I’d love to know better ways of doing and now in this moment…. I can’t think of one of them! Your photography is also beautiful, you have a unique perspective and eye. I personally come from a theatrical lighting background, so I super appreciate visual beauty and how it is captured on camera. I look forward to getting to know you better and I’m so glad you’ve joined the team!

    -Missy Singer DuMars

    September 26, 2016 @ 11:26 am