The CoachAccountable Blog

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Six years later, STILL intentionally oblivious to “competitors”

It was back in 2013 when I publicly declared my policy of maintaining oblivion around other coaching platforms, and here in 2019 I’m happy to say that policy still holds.

These six years later folks still ask us how CoachAccountable stacks up against other platforms, and we remain unable to give any substantive answer to the question.

This may seem a flippant (if not outright ignorant!) position, but this 2-minute video riff explains:

As I say in the video, there are a lot other people doing great work in the space, each working to forward the institution of coaching through platforms that might operate in ways comparable to CoachAccountable.  We hear now and then someone’s comparing us to CoachLogix, or that they’re looking for an alternative to FinishAgent, or someone will ask “Hey have you heard of Coachmetrix… or Coaching Lobby… or…”.  We used to hear some folks preferred Satori (though much less since we released Offerings).

These are all just glancing understandings of the competitive landscape, and that’s good enough.  We remain content to stay out of any features arms race, and are happy instead to continue taking our lead from our customers when it comes to insight and direction on how to better CoachAccountable.

We get hints often enough that we’re on the right track.  People seem to like us enough on Capterra and just this morning ago I got an email that mentioned “Upon first glance your software seems to be the most comprehensive for coaching that I have seen”.

But ultimately it’s up to you to explore and come to your own conclusion: the choice of platform that powers your coaching practice is important enough to get right.

Be it with CoachAccountable or something else, we hope you find what will best serve your coaching!


  1. Hi John and Morgan,

    THANK YOU for this short sweet and truthful video!

    HUGE reminder for me to:

    NOT to Focus on me and how I compare to other coaches and getting trapped in the “Comparision trap”!
    BUT focus on my clients and the people I can serve!


    Thank you so much as I have been in that trap many times!

    You guys ROCK to the moon and back!

    Keep BEing you and serving like you do because that is what you guys do best.

    Thanks for BEing an example to me!

    Much love


    May 28, 2019 @ 11:54 pm

  2. John

    Hi Glenn,

    You’re most welcome, and thanks for the sweet note! You know it’s funny, I thought we were just projecting blithe confidence bordering on arrogance with this piece, I hadn’t realized this might be a teachable lesson to our customers!

    In all seriousness though, yes: it’s worked REALLY WELL for us avoid the comparison trap altogether, and I invite you and everyone else to RUN WITH THAT STRATEGY. You’ll never regret it: the focus you gain (to better create value for those you serve) will outweigh whatever largely unactionable worrying you’ll get from paying attention to others, practically every time.

    May 30, 2019 @ 9:18 am

  3. Hi John,

    Just re-watching your video as it is a important thing to be reminded about!

    Your are so welcome!

    Keep up the great work.


    June 11, 2019 @ 2:48 am