The CoachAccountable Blog

Master CoachAccountable and become the best dang coach you can be. Also, news.

9 Years: Happy Birthday, CoachAccountable

Birthday Cake with a big 9 candle

Easiest switch up from last year’s cake ever: I just changed the 8 to a 9 in a Photoshop text layer.

Goodness me, has it been another year already?  I don’t know about y’all, but this is the longest I’ve ever stayed put at a single job. :)-

As has been the case now 8 times before, I’m again delighted at all that we’ve put out in service of the coaching community during the last 365.

CoachAccountable has progressed on a number of fronts.  Perhaps most popular has been the addition of Course Pages and other course enhancements, which collectively put CoachAccountable Courses very much on the level with popular LMS platforms.

The addition of CoachAccountable Companies enables coaches and coaching organizations to effectively interface with client companies, including company invoices, company-wide engagements, and even allowing company personnel their very own way to log in and keep up to date within CA itself.

The addition of alternate appointment availabilities, schedule nudges, and a other ergonomic enhancements further closed the gap between CA’s Appointment Scheduling and other popular scheduling apps, making it possible for even more folks to drop yet another app.

We added a number of features that enable powerful new ways of interacting with clients, including Client Present Mode to make screensharing during sessions a great idea, and Worksheet Answer Comments to allow easy sharing of laser-focused feedback.

Perhaps most meaningful of all, we mapped out several dimensions of how to be a more powerful coach, including being accountable beyond baseline integrity, how to execute novel ways of wowing prospects into paying clients, and even elevating the pedestrian act of taking session notes to an art form.

These are novel dimensions that are not really taught in typical coach trainings, and we couldn’t be happier to be able to contribute to the delight that your clients’ experience of working with you, and do so in ways that go beyond the conversations themselves.

Speaking of going beyond conversations, one other big thing that got shipped during CoachAccountable’s 9th year is a completely new 8-email course that folks can sign up for when first getting an account.  It’s titled “Beyond Mere Conversations: The Magic of a Platform Supporting Your Coaching”.

It really kinda all falls under these umbrellas, doesn’t it?

This replaces the old course, “Coaching with Software: How to use Technology for Superior Results”, which I originally wrote over about 3 days in the Euro Cafe in Granada, Nicaragua back in October, 2012.  That one held up well, but in the intervening years it would be fair to say that CoachAccountable has gotten much more advanced.  So a new telling of the story of what CA brings and how to use it is very much in order.

All told, doing our thing in service of the coaching community remains very much a labor of love.  In spite of whatever chaos has been unfolding amid world events, Morgan, Jaclyn and I agree that there’s always a sort of calm respite in creating good in our little corner of the world; and we are honored to serve the vital, world-changing work that you all do.

Here’s to another year!



  1. Karin Lindner

    Hello to the CA Team!

    Happy Birthday to Coach Accountable. I think it is great to celebrate this birthday.

    My coaching has improved so much in quality and holding my coachees accountable due to Coach Accountable. Many people don’t know what they want and CA is a constant reminder to keep people on the right track.

    I love John Larson’s philosophy, the friendly team, the amazing customer service and the drive to always make the customer experience a better one.

    Thanks for everything you do for the coaching community! :-)

    August 30, 2021 @ 10:59 am

  2. Joakim Bodin

    Happy birthday, grattis på födelsedagen from Sweden

    You are a great app, I am sure your parents are brilliant!

    August 30, 2021 @ 11:23 am

  3. Christy Herlick Gibson

    Happy Birthday, CoachAccountable! While I’m still a relative newbie ramping up (joined in April 2021), I am so grateful to have found CoachAccountable! Your product integrates everything I need to smoothly run my coaching business and, to top it all off, the CA team is super helpful, friendly, and fun. BIG CONGRATS!!! :-)

    August 30, 2021 @ 11:51 am

  4. Tamica Sears

    Happy birthday to CoachAccountable.

    August 30, 2021 @ 12:34 pm

  5. Marcus Thomlinson

    Happy Birthday to the CA family! Thanks for making coaching better for all CA Coaches and their clients

    August 30, 2021 @ 12:47 pm

  6. Livia


    Thank you John for all those 9 years of dedication to this awesome system.

    Happy Birthday to your digital baby!

    Thanks to the team, for being there for us with love and patience.

    All you are doing great, let’s continue sharing and growing more and more our missions to do a better world, one coaching at the time.


    August 30, 2021 @ 1:38 pm

  7. Drew Boa

    CA is my secret weapon to increase human flourishing in the world

    August 30, 2021 @ 3:38 pm

  8. Veronica Wolfe

    Happy Birthday CoachAccountable!

    I’m grateful for the rich functionality that is simultaneously coach and client-friendly and bottom-line oriented! I just spent my first year on the platform and look forward to learning and using more features that this nifty nine year old has to offer.

    Best wishes,


    August 30, 2021 @ 4:47 pm

  9. John

    @Karin Thanks for digging what we do! It’s positively music to my ears to hear that CA has improved the quality of your coaching.

    Thanks @Joakim for the kind words from Sweden, always delightful to be reminded of the international impact CA has.

    Super helpful, friendly, and fun is what we go for @Christy, and I’m sure Morgan and Jaclyn are pleased to be described publicly in that way! They resemble that in my experience, too. :)

    Thanks @Tamica and @Marcus, we’re happy to do what we can for the whole community. @Livia, you’re most welcome for the love and patience.

    @Drew, happy to know CA is good enough to attain the designation of secret weapon! Way to wield it well.

    And @Veronica, glad to hear we’re hitting the mark for you with being bottom-line oriented without compromising on a nice experience for both coach and client. The next webinar should be good for turning you on to more of what CA is capable of!

    August 30, 2021 @ 5:52 pm

  10. Elly van Laar

    Happy Birthday John and CoachAccountable!

    What a great tool to support clients move toward their aspirations. And super easy to use on my side. I feel relieved having found it and hope to stay another nine years.

    Enjoy your birthday!

    August 30, 2021 @ 6:39 pm

  11. Deborah Guy Skriloff

    Happy 9th Birthday!!! And wishing you many more to come!!! Thank you for being you!!!!

    You make my life, my business, my service to my clients, soooo much easier and streamlined. Is it possible to be in love with a SaaS application? I think so!!!

    Thanks to John, and your consistency of service and ongoing innovation, and for always having a customer-focused team at the ready.

    A true cause for celebration!

    August 30, 2021 @ 7:00 pm

  12. John Kenworthy

    I remember when you were but a wee tinge of excitement in John Larson’s voice, and it’s been a pleasure to watch you grow and mature and not get overly bloated but efficient and more beautiful with each passing year.
    Blessed Birthday CoachAccountable.

    August 31, 2021 @ 12:00 am

  13. Matt Somers

    Happy birthday John, Morgan and Jaclyn.

    I’ve been with CA a little over a year and it has made a massive difference to my practice. I cannot imagine working without it anymore.

    Many Happy Returns :-)

    August 31, 2021 @ 6:00 am

  14. John

    Wow, thank you everyone!

    Desire to stay around another 9 years? Hard to imagine working without? Worth being in love with?

    I can’t tell you how gratifying it is to have the efforts of this long-term creative project be continually so well received; it’s truly going better than I could have hoped.

    @JohnK, you certainly were around back in the very early days! Even patiently awaiting the initial launch, if I recall correctly. I’m so happy to know that, after 9 years of growing and evolving CA, I’ve somehow managed to keep from becoming a bloated mess. :)

    There are the occasional few who insist CA would be “truly” great if only I would add this One. More. Feature… one that would actually just not be the right direction. At those times I have to resist the temptation of trying making it be all things to all people, and I’m always pleased to do so.

    August 31, 2021 @ 4:59 pm

  15. Twila

    Hi John,
    As you already know, I believe you are the best thing that ever happened in the coaching world. Your ability to see the big picture as well as execute on it seems to be never-ending. You have far exceeded the tool that I was trying to create when we met. On top of that you have been able to attract and retain Morgan & Jaclyn the best support team I have worked with on any software.

    September 2, 2021 @ 12:02 pm

  16. Saba

    Happy birthday CA, John, Morgan and Jaclyn!

    Congratulations for all the new features on what was already a fabulous coaching platform.

    Thank you for all you do, it really helps me to be a better coach for my clients!

    Warmest wishes to you all!

    September 3, 2021 @ 9:40 am

  17. DawnMarie

    Happy Be-Birthday,
    It appears I am a few months late, but I am glad this platform exists it is the best and most comprehensive, and cost-effective program on the market.

    Kind regards,

    October 28, 2021 @ 9:33 pm