The CoachAccountable Blog

What's new with the CA platform, tutorials on using it, and customer spotlights.

Archive for Marketing

New Explainer Video

At 5 and a half years, the old explainer video had a good run, and it did the job of explaining the gist of CoachAccountable well.  But it was a relic of my early days animation chops (not that they’ve come terribly far!), a shoestring budget, and indeed a much less sophisticated CoachAccountable (which HAS since come terribly far :).

So there was MUCH room for improvement.

I think we succeeded!  Thanks the artistic direction of Rob Fieldhouse of Playground Creative and the beautiful animations of Anastasiya Bulavkina I’m proud of this 2 minute and 45 second video that introduces this platform I’ve been building and evolving for so long.

Fun fact: it’s once again yours truly doing the narration.  We did an hour long studio recording with professional voice talent, and though her voice was great and the take essentially perfect, it just didn’t feel quite right.  Between polished professionalism and gritty authenticity I opted emphatically for the latter.  I just think that the enthusiasm spoken by a fellow coach who’s actually excited about the topic at hand resonated much more than someone who, ultimately, was just reading a script.

I think you’ll find it comes through.  Enjoy!